Privacy policy
Privacy Policy
This Privacy Policy describes how SerenSkin (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website.
Personal information we collect
When you visit our website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device.
Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our site, and how you interact with the website.
When you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.
How we use your information
We use the information we collect to:
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Process and fulfil your orders
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Communicate with you
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Screen orders for potential risk or fraud
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Improve and optimise our website and services
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Provide you with information or marketing relating to our products (where permitted)
Legal basis for processing (UK GDPR)
We process your personal data under the following legal bases:
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Your consent
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The performance of a contract
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Compliance with legal obligations
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Our legitimate business interests
Sharing your information
We may share your personal information with third parties to help us operate our business, including:
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Payment processors
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Shipping and logistics providers
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Analytics and marketing tools
We only share data where necessary and ensure appropriate safeguards are in place.
Your rights
If you are a UK resident, you have the right to:
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Access the personal data we hold about you
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Request correction or deletion of your data
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Object to or restrict certain processing
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Withdraw consent at any time (where applicable)
To exercise your rights, please contact us using the details below.
Data retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
Security
We take reasonable precautions and follow industry best practices to protect your personal information from loss, misuse, or unauthorised access.
Cookies
Our website uses cookies to improve your browsing experience and analyse site traffic. You can control cookies through your browser settings.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons.
Contact
For more information about our privacy practices, or if you would like to make a request or complaint, please contact us at: